Accelerate your motorbike sales

Sell more motorbikes with First Response Finance

increase your motorbike sales

Since opening our doors in Nottingham in 1998, we've established ourselves as a trusted lender in subprime finance. With over 23 years of experience and more than 200,000 satisfied customers, we're here to help you accelerate your motorbike sales. We have worked with lots of motorbike dealerships across the UK financing a wide range of motorbikes for our customers.

We understand motorbikes

man sitting on motorbike

At First Response Finance, we understand the thrill and freedom that comes with riding a motorcycle. We understand that motorbikes aren’t just a form of transport; they’re a passion, which is why our criteria is tailor-made for motorbike customers. Many of our staff members are bikers themselves and use their knowledge and flexibility to underwrite your customers’ finance applications so, whether your customers are new riders with a CBT license or seasoned enthusiasts looking for their dream bike, we’ve got you covered. 

We can approve what others may decline

We specialise in non-prime motorbike finance, and our flexible underwriting approach means we can approve customers that have been declined by other lenders. We are committed to helping you sell your motorbikes as well as doing the right thing for your customers by giving them affordable and manageable monthly repayments.

We don't have any age or mileage limits in our criteria either, so if a customer want to finance a motorbike that may be considered older or niche, just give us a call- we can still help get your customer approved and riding away.

We can finance accessories


As a finance company, we understand that that riding a motorbike is about freedom, but we care about our customers’ safety too and that’s why we offer the option to include extras such as helmets, jackets, gloves and accessories in our finance agreements; we want your customers to ride with peace of mind.

Electric motorbike finance

electric scooter

​The motorbike industry is constantly evolving, especially with the ban on new petrol-powered motorbikes coming into effect in the 2030s. We financed our first electric motorbike over three years ago, so we have the experience to assist your customers looking to finance an electric motorbike today!

If you would like to discuss how we can assist you with customers looking to finance an electric motorbike, give us a call on 01156711755.

The First Response Finance dealer portal

First Response Dealer Portal Login

We believe in the power of transparency, keeping our used bike finance dealers informed at every step of the application process . Our Dealer Portal is our dealer partners' go-to for managing their finance applications, getting real-time updates, providing customers with quotes, and e-signing customers. Our Dealer Portal ensures our dealers have the tools to get deals done even if our office is closed!

Working together to accelerate your sales

 working together

When you partner with First Response Finance you gain more than just a finance company. Our dedicated Dealer Account Managers are just a phone call away ready to support you with your customers’ applications. Remember, we don’t stop at finance, we provide free point of sale material and offer valuable marketing advice to help you increase your marketing sales, we’re here to help you thrive.

Partner with us

Partner with us

If you want to work with one of the best sub-prime finance companies in the UK, First Response Finance is here for you. Our flexible criteria, award-winning service, and consistent recognition from the industry, we are the go-to sub-prime finance company in the motor trade that you can trust.

Partner with us and experience the difference of working with the best subprime finance lenders, dedicated to helping you and your dealership get more deals over the line. If you don’t currently work with First Response Finance and would like to discuss how we can help you and your sub-prime customers, click the relevant button below, and Brad from our team will be in touch to discuss how we can help you sell more cars on finance.

Partner with us            Arrange a call back            Message us on WhatsApp             Call us today  

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our new websiteHow to sell more vehicles on finance

Our dealer partners often ask us how they can sell more on finance. Here are a few simple tips and tricks to get you started.


Our flexible underwriting criteria ensures our dealer partners can sell the car their customers want to finance.

we are just a phone call away

Here at First Response we like to keep it simple when our dealer partners want to contact us.

you can count on usA company you can count on

The last few years have been tough for many. We have been and will continue to be there for our dealer partners no matter what the future holds.