Blog
Keep up to date with First Response Finance
Welcome to our dealer insights hub, your source for practical advice, industry updates, and tools designed to help you sell more vehicles on finance, improve customer experience, and stay ahead of change in the motor trade.
Here you’ll find guidance for car, motorbike and van dealer partners.
Dealer Growth
Marketing & Social
Compliance & Industry
Dealer Stories
Featured: A new way to send us applications via WhatsApp
We want to help dealers do what you do best — sell more vehicles. That means making it as easy as possible to work with us, so you can spend less time on admin and more time supporting your customers.
That’s why we introduced a simpler way for you to send finance applications to us - WhatsApp. If you haven’t tried sending an application through WhatsApp yet, why not give it a go? It’s simple!
Dealer Growth
How is First Response Finance different to other finance lender
At First Response Finance, we’re all about simplifying the process and giving you reliable support as a specialist lender.
Dealer Growth
How to become a car finance dealer
This guide aims to give you an in-depth overview of the benefits of offering car finance to your customers, and the benefits to your dealership by joining the other thousands of car finance dealers.
Marketing & Social
Top 10 social media tips for car dealers in 2024
We have put together a list of our top 10 tips to help car finance dealers get more engagement, likes, follows, and sales from their social media in 2024.
Compliance & Industry
The number 1 finance company for car finance dealers
We were voted the 'Best Car Finance Provider' and 'Firm of the Year' at the Consumer Credit Awards 2022 and 2023 by thousands of our customers.
Dealer Growth
The challenges facing van dealers in 2024
In recent years, the tough economy and the cost-of-living crisis, have led van finance companies to tighten lending criteria. First Response Finance can help van dealers sell more vans to more of their sub-prime customers
Compliance & Industry
A guide to managing customer complaints
Dealing with complaints can be a stressful experience for all involved. Our guide will help you manage your complaints more effectively, and help you help your customers.
Dealer Stories
The Dealer Spotlight - Snodhurst Car Sales
Introducing our first 'Dealer Spotlight' blog series, featuring Jon Primett, Director of Snodhurst Car Sales, a family-owned business with deep roots in the motor trade.
Dealer Stories
It's good to talk!
As Bob Hoskins famously said in BT ads, "It's good to talk." Simplifying the process of customers being able to contact you should be a top priority.
Dealer Stories
Who is the best subprime finance company?
We've been rated as one of the best sub-prime finance companies in the UK, as voted for by motor dealers.
Compliance & Industry
Never forget what it's like to be a customer
In the motor trade, making a good first impression is important.
Compliance & Industry
The FCA consumer duty and car finance dealers
The FCA introduced Consumer Duty following regulatory changes impacting dealers.
Dealer Stories
Introducing our new dealer website
A new platform designed for dealer support and information.
Dealer Growth
An award-winning company
Putting dealers and customers at the heart of everything we do.
Marketing & Social
A guide to social media for car finance dealers
Helping dealers improve their social media performance.
Compliance & Industry
Audit your dealership's energy usage
Reduce costs through better energy management.
Dealer Growth
How to sell more vehicles on finance
Improve finance penetration across your dealership.
Dealer Growth
Our flexibility will help you sell more
Manual underwriting allows better approvals for dealers.
Dealer Growth
We're just a phone call away
We offer real human support instead of automated systems.
Dealer Growth
Why you should partner with First Response Finance
If you want to work with one of the best sub-prime finance companies in the UK, First Response Finance is here for you.
Compliance and Industry
A guide to vehicle recalls for dealers
A How we can help you sell more EVs to subprime finance customers.
Dealer Growth
A practical guide to AI for car dealers
A guide to help you and your dealerships social media grow in 2026.
Compliance and industry
How to resolve customer complaints
A guide to help you monitor and keep your complaints under control.