Why you should partner with First Response Finance

Choose the best for your car finance dealership

First Response Finance Head office

The motor trade is always evolving, so choosing the right sub-prime finance company to work with can make all the difference to your dealership's bottom line. At First Response Finance, we are more than just a finance company; we are dedicated to helping finance led dealers thrive in the motor trade and, more importantly, help them sell more vehicles to more customers.

Who do we work with?

We work with thousands of used car finance dealers, used van finance dealers, and used motorbike finance dealers across the United Kingdom. We understand the importance of response time, acceptances, and pay-out speed, and we are known throughout the motor trade for our award-winning service.

Why should you partner with First Response Finance?

If you manage, or work in a car finance dealership, here are just a few reasons why you should partner with First Response Finance:

Flexibility that helps sales/car finance for dealers

With over twenty years of specialising in the sub-prime used vehicle finance market, we understand the unique challenges car finance dealers can face when it comes to getting approvals for their sub-prime finance customers. Our flexible underwriting process allows us to approve deals that other lenders may decline, meaning you can sell more vehicles to more customers.

Award-winning service

award winning finance company
Winning the 'Best Car Finance Provider' and 'Firm of the Year' at the Consumer Credit Awards 2022 is not just an accolade for us, it's a testament to our commitment to our ethos: People-Service-Profit. Our service has also been consistently recognised by car finance dealers in the motor trade, as we have been voted 'Finance Provider of the Year (Sub-Prime)' in the Car Dealer Power Awards for the third consecutive year.

Real people, real decisions

Unlike automated processes, we believe in the power of our experienced underwriter making real decisions. Our manual underwriters carefully assess each application, providing the flexibility to approve complex deals that other lenders may decline or not want to consider. We know that every customer is different, and we tailor our approach to ensure both your dealership and the customer get the best outcome.

Our Dealer Portal is easy to use

Dealer portal

We also believe in the power of transparency, keeping our car finance dealers informed at every step of the application process . Our Dealer Portal is our dealer partners' go-to for managing their finance applications, getting real-time updates, providing customers with quotes, and e-signing customers. Our Dealer Portal ensures our dealers have the tools to get deals done even if our office is closed!

More than just a finance company

First Response Finance is not just about finance; we believe that our dealer partners' success is related to ours. So, If our dealer partners do well, then so do we. Our dedicated Dealer Account Managers are just a phone call away, ready to support you with customer applications, and our Business Development managers who are out on the road are on hand to provide help, tips, and insights to help you with your car finance dealership's marketing, finance penetration and overall sales.

A dedicated dealer website

We launched our dealer site last year, and we update it every week with valuable tips, guides, blogs, and the First Response Finance Dealer Portal , all in one place. We have guides on how to make the most of your social media, a guide on how to resolve customer complaints, the importance of remembering what it’s like to be a customer, and how to audit your dealerships energy usage and many more. Make sure you bookmark our blog page so you can keep up to date with all of our weekly blogs.

What do our existing dealer partners say about us?

Existing dealer partners

Don’t just take our word for it, here are some comments from our existing car finance dealer partners, and what they think about working with us:

"Working with First Response Finance has been a refreshing change; they understand the motor trade, and their flexibility when funding a car has been incredibly valuable in getting deals over the line. As the market changes, it is even more important for car finance dealers to have a finance partner who is flexible, adaptive, and who reacts to change in a positive way to enable deals to be done." - Jon Primett, Snodhurst Car Sales

"First Response Finance has always been our go-to for a simple, quick, no-stress deal. Their ability to support us with our sub-prime deals, from 50cc scooters to 1000cc sports bikes with the minimum of input our end, means we can concentrate on dealing with the customer. The team at First Response is easy to use, and their industry knowledge makes it an easy decision for us." - Richard, The Bike Shop Long Eaton

"First Response Finance are absolutely brilliant, they'll cater for all different types of customers, and vehicles. One of our main benefits from dealing with First Response Finance, is they do manage to get the really nitty gritty deals over the line. Their systems brilliant as well, so easy to use, customers can logon themselves, or we can do it for them to get a quote. This makes our life loads easier and the customer as well." - Jordan - JJ Motors

"In an extremely time-precious business, where perhaps we don't have as many staff as some of the bigger dealers, dealing with First Response Finance is easy. They will take the deal from start to finish, they'll hold the customer's hand, they'll even hold our hand to a certain extent, and make that process extremely easy, smooth, and stress-free." - Jamie Caple, Car Quay

Partner with us

Partner with us

If you want to work with one of the best sub-prime finance companies in the UK, First Response Finance is here for you. Our flexible criteria, award-winning service, and consistent recognition from the industry, we are the go-to sub-prime finance company in the motor trade that you can trust.

Partner with us and experience the difference of working with the best subprime finance lenders, dedicated to helping you and your dealership get more deals over the line. If you don’t currently work with First Response Finance and would like to discuss how we can help you and your sub-prime customers, click the relevant button below, and Brad from our team will be in touch to discuss how we can help you sell more cars on finance.

Partner with us            Arrange a call back            Message us on WhatsApp             Call us today  

You may also like 

Dealing with complaints in the motor trade can be a tricky balancing act, but we're here to find solutions that work for everyone.


We're shining a light on our trusted dealer partners—digging into their roots, family connections, and true love for the motor trade.
who is the best sub-prime finance company
We are an award-winning sub-prime lender, as voted for by those whose opinions matter most – the motor dealers who use our service.  

It is crucial for all finance companies, brokers, and dealers in the motor trade to work together to deliver good outcomes for all retail customers.