Sell in three easy steps


Car dealers

For almost 20 years, we've specialised in sub-prime car finance for dealers, whose customers have a thin or bad credit history. Our flexible underwriting approach enables us to finance those customers with bad credit, and cars that other lenders may not consider.

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Bike dealers

Since 2004, we've financed various types of motorbikes, making us one of the longest standing and most experienced motor bike finance providers in the UK. We offer financing options to your customers for scooters, tourers, super sports and even electric motorbikes.

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Van dealers

We've specialised in financing vans for self-employed customers, such as couriers, builders, mobile hairdressers and others since 2004. We offer financing options for a wide range of vans to meet your customers' needs, and to help you and your van dealership boost sales.

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What our dealer partners say about us

“First Response Finance has always been our go to for a simple, quick, no stress deal.

Their ability to support us with our sub-prime deals, from 50cc scooters to 1000cc sports bikes with the minimum of input our end, means we can concentrate on dealing with the customer.

The team at First Response, are easy to use, and their industry knowledge makes it an easy decision for us.” -

Richard, – The Bike Shop Long Eaton  

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"Working with First Response Finance has been a refreshing change; they understand the motor trade and their flexibility when funding a car has been incredibly valuable in getting deals over the line.

As the market changes, it is even more important for car finance dealers, to have a finance partner who is flexible, adaptive, and who reacts to change in a positive way to enable deals to be done."

Jon Primett, Snodhurst Car Sales


Keep up to date with First Response Finance

Explore the latest finance updates for car finance dealers at First Response Finance, featuring tips, guides, fundraising insights, product announcements, and fun information for our dealer partners in the car, motorbike, and van industry on our blog page.

social media guide for dealers

A guide to social media for dealers

Our guide to social media is here for our car finance dealer partners. It's designed to increase your social media presence, making it easier for our car dealers to increase their finance sales.


The challenges facing van dealers in 2023

The challenges facing van dealerships in 2023 and beyond

In recent years, the tough economic conditions, have prompted van finance companies to tighten their lending criteria, posing challenges for van dealers.

How to sell more vehicles on finance

How to sell more vehicles on finance

Our straightforward guide for our partners includes valuable tips on how our car finance led dealers can increase sales.

The best car finance company for car finance led dealers

Many car finance led dealers, bike finance led dealers and van led finance dealers may find their options limited when it comes to securing finance approvals for their sub-prime customers. At First Response Finance we’ve specialised in sub-prime finance for car dealers, bike dealers and van dealers for over 20 years; financing vehicles for customers with a thin credit file or bad credit history, that may have been declined by other lenders. Here you can find out more on what we can offer to car finance led dealers, bike finance led dealers, van finance led dealers.