Communication is key in the motor trade

In the world of selling cars, being able to communicate well with your customers is important, and just like Bob Hoskins used to say in those ads for BT, t's good to talk.' Figuring out the best way to let your customers talk to you is not just a suggestion, it's a must and can make a huge difference in whether they buy from you or not. Here are a few tips you can try to make it even easier:

Make it easy for customers

Making it simple for your customers to get in touch should be a priority and ensure that you give them various ways to contact you. Whether they prefer a phone call, an email or reaching out through social media, by having plenty of choices means your customers can get in touch the way they want to.

Don't forget the importance of having your contact details prominently place on your website, social media platforms, and any advertisements you put out there. So, customers won't have to hunt for how they can reach you. Responding quickly to customers is a great way to show your dealership's customer service too; whether it's a message sent via email or on social media, a quick response can make the difference to securing a sale, especially when customers are shopping around and likely to be contacting numerous dealerships.

Is your website mobile-friendly?

Given the widespread use of phones and tablets for online browsing, it's essential that your website functions smoothly on these devices and stays compatible. You can try this yourself by loading your website on your own devices, and experiencing how easy it is to use and navigate yourself. Some websites and advertising platforms now even offer chatbots and automated responses which are a great way to quickly answer questions your customers may have. This can save time for both your team and your customers, especially when customers are looking for a quick response.

Building stronger relationships

Adding a personal touch to your conversations can make a significant difference and using your customers' names and recalling past conversations , can help strengthen the connection. If you have sent a customer’s finance application to a finance lender, make sure you keep the customer updated throughout the process, this will mean more of your approved finance customers will buy from you rather than start shopping elsewhere. It’s also a good idea to encourage your customers to leave reviews of their experiences when they have bought a car from you, as this feedback is a valuable tool for learning and improving, plus, you can feature customer reviews in your adverts to build trust with other potential customers.

With your customers, make sure it's crystal clear how they can start a conversation with you, by using clear buttons on your website and don’t forget to mention it in your adverts too. These gentle reminders can nudge customers to take that first step with confidence, and ultimately, these practices not only make you approachable but also pave the way for lasting customer relationships who will buy from you again and again.

Keeping in touch with us

We're committed to making it easy for our car finance dealer partners to connect with us too! We understand that managing a dealership can be challenging, and getting quick responses to questions can help our dealers concentrate on doing what they do best, selling vehicles. This is why we've invested a lot in to our IT systems over the last few years, so that we can give our dealers more ways to get in touch with us and get quick answers to questions about customers' finance applications.

Our dealer chat lets you ask us questions easily, and you can keep the chat open on your computer or phone all day. Our dealers love this chat because it's faster than email, cheaper than a phone call, and you get quick and personal answers from our staff. Many of our dealers find this useful when they have a customer onsite with them or just want a quick application update and don't have time to call us.

In the last eighteen months we've had over 17,900 conversations with our dealer partners, with 8,269 of those this year. If you haven’t tried it yet, send us a quick message and say hello the next time you log into your dealer portal or need an update on an application, and try it for yourself.

Remember, it's good to talk, and even though technology changes how we communicate, we're not telling you how you should. If you prefer phone calls, emails, or even faxes, we’re happy with whatever you’re comfortable with. If you want to know more about our dealer chat, please check out the short video below to see how simple it is to start a chat with us!

Partner with us

If you want to work with one of the best sub-prime finance companies in the UK, First Response Finance is here for you. Our flexible criteria, award-winning service, and consistent recognition from the industry, we are the go-to sub-prime finance company in the motor trade that you can trust.

Partner with us and experience the difference of working with the best subprime finance lenders, dedicated to helping you and your dealership get more deals over the line. If you don’t currently work with First Response Finance and would like to discuss how we can help you and your sub-prime customers, click the relevant button below, and Brad from our team will be in touch to discuss how we can help you sell more cars on finance.

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