The Number 1 Car Finance Company

Voted number 1 by motor dealers and customers since 2012

We are the number 1 car finance company in the UK, with offices in Nottingham, Leigh and Glasgow. We work closely with our dealer partners, to provide them with sub-prime finance solution for their customers who have been declined by other lenders. We are very grateful to both our customers and dealer partners, who have continually voted for us over the years, for multiple awards.

number 1 car finance company       voted number 1 car finance company

Our customers have voted us as the number 1 car finance company

We were voted the 'Best Car Finance Provider' and 'Firm of the Year' at the Consumer Credit Awards 2022 and 2023 by thousands of our customers. Over 1,388 customers have rated us 4.9 out of 5 on FeeFo, and 3,771 customer reviews on Review Centre, which means we are UKs Number 1 Car Finance company.

best car finance provider     

Motor dealers have voted us as the number 1 car finance company

Readers of Car Dealer Magazine have also voted us the ‘best finance provider’ in the ‘sub-prime finance company’ category no less than 11 times over the last 12 years.

car dealer magazine power award winner 2023

In 2024, our dealer partners voted us as the ‘Finance Provider of the Year (Sub-Prime)’ in the Car Dealer Power Awards for the third year running. Being recognised, nominated, and winning these awards means a lot to us, and we believe is a testament to our people.

We are really happy to receive it, and fortunately we are multiple winners, but the reason why we keep obtaining these awards in my view, is due to the amount of effort that everybody within First Response Finance puts into providing a class service to our dealers. We supported our dealer network during the 2008 financial crisis and during the national lockdowns due to Covid-19, and we will support our dealers through the cost-of-living crisis too. – Head of sales, Jonathan Such

When we were announced as the winners of the Best Finance Provider (Sub-prime) at the 2023 Car Dealer Power Awards, Associate Editor of Car Dealer Magazine said that "Readers love their superb service, and passionate team that always goes above and beyond to help get the deal done".

the number 1 subprime finance company

We take immense pride in the fact that the dealer partners we work with have consistently voted for us time and time again over the years. Their unwavering confidence in us is the best review and feedback we could ever receive.

Improvements to our services based on internal and external feedback is a value that is core to our business, just as we truly believe in “Putting the Customer at the heart of what we do”. It’s fantastic to see our vision and values reflected externally with these nominations and awards voted for, by our customers and dealer partners. If your looking for a sub-prime finance company that both customers and dealers consider to be the number 1 car finance company in the UK, then look no further.

Partner with us

Partner with us

If you want to work with one of the best sub-prime finance companies in the UK, First Response Finance is here for you. Our flexible criteria, award-winning service, and consistent recognition from the industry, we are the go-to sub-prime finance company in the motor trade that you can trust.

Partner with us and experience the difference of working with the best subprime finance lenders, dedicated to helping you and your dealership get more deals over the line. If you don’t currently work with First Response Finance and would like to discuss how we can help you and your sub-prime customers, click the button below fill out the form, and Brad from our team will be in touch to discuss how we can help you sell more cars on finance.

Partner with us

If you would prefer speaking to us directly, give us a call on 01156711755, and ask for Brad.

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