An award-winning company
People-Service-Profit
Part of our ethos here at First Response Finance is People-Service-Profit. We believe that if you recruit and invest in the right people, they will give an excellent service which then produces profit, which we reinvest back into our people.
Our people have a strong understanding of our company's vision and values, and we truly believe in putting our dealers and customers at the heart of everything we do. We are always chasing perfection, seeking feedback from our customers, dealers, and employees on how we can continually improve.
‘Best Car Finance Provider’ and ‘Firm of the Year’
Our company was voted the 'Best Car Finance Provider' and 'Firm of the Year' at the Consumer Credit Awards 2022 by thousands of our customers. For the third consecutive year, our dealer partners have voted us ‘Finance Provider of the Year (Sub-Prime)’ in the Car Dealer Power Awards. Being recognised, nominated, and winning these awards means a lot to us, and is a testament to our people. We are there when you need us most.
Besides delivering award-winning service, we also support our customers and dealers during the tough times too. The national lockdowns did not stop us lending, and we kept our phone lines open to support our dealers (who were trading on a limited basis), and our customers who were concerned about their agreements with us. We wanted to ensure that even in times of uncertainty, our customers and dealers knew they could rely on First Response Finance.
First Response Finance's Head of Sales, Jonathan Such, shares his thoughts on the awards we were nominated for and won last year:
If you are looking for a subprime finance company that both customers and dealers consider to be award-winning, that is there for you when you need us, and can help you sell more vehicles, look no further.
Partner with us
If you want to work with one of the best sub-prime finance companies in the UK, First Response Finance is here for you. Our flexible criteria, award-winning service, and consistent recognition from the industry, we are the go-to sub-prime finance company in the motor trade that you can trust.
Partner with us and experience the difference of working with the best subprime finance lenders, dedicated to helping you and your dealership get more deals over the line. If you don’t currently work with First Response Finance and would like to discuss how we can help you and your sub-prime customers, click the relevant button below, and Brad from our team will be in touch to discuss how we can help you sell more cars on finance.
Partner with us Arrange a call back 
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How to sell more vehicles on finance
Our dealer partners often ask us how they can sell more on finance. Here are a few simple tips and tricks to get you started.
Our flexible underwriting criteria ensures our dealer partners can sell the car their customers want to finance.
Here at First Response we like to keep it simple when our dealer partners want to contact us.
A company you can count on
The last few years have been tough for many. We have been and will continue to be there for our dealer partners no matter what the future holds.