Car dealers
For almost 20 years, we've specialised in sub-prime car finance for dealers, whose customers have a thin or bad credit history. Our flexible underwriting approach enables us to finance those customers with bad credit, and cars that other lenders may not consider.
Find out moreBike dealers
Since 2004, we've financed various types of motorbikes, making us one of the longest standing and most experienced motor bike finance providers in the UK. We offer financing options to your customers for scooters, tourers, super sports and even electric motorbikes.
Find out moreVan dealers
We've specialised in financing vans for self-employed customers, such as couriers, builders, mobile hairdressers and others since 2004. We offer financing options for a wide range of vans to meet your customers' needs, and to help you and your van dealership boost sales.
Find out moreA finance partner built for the motor trade
For over 20 years, First Response Finance has supported UK motor dealers with specialist finance solutions built for real-world customers.
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We help dealers:
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approve more customers responsibly
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reduce admin and delays
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get paid instantly via Faster Payments
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Whether you sell cars, motorbikes or vans, we work alongside your dealership to turn more subprime and near-prime applications into completed sales.
Why dealers choose First Response Finance
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Instant decisions at the point of sale
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Instant pay-outs via Faster Payments
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Specialist subprime and near-prime underwriting
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A simple dealer portal with real, experienced support
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Trusted by thousands of UK motor dealers
Dealer insights, guides and updates
Explore practical tips, guides and updates designed to help dealers sell more vehicles on finance and get more from their partnership with First Response Finance.
A guide to social media for dealers
Practical advice for dealerships looking to generate more enquiries and engagement from social media, without wasting time or budget.
How to become a car finance dealer
An in-depth guide covering the benefits of offering finance, what dealers need to get started, and how finance can increase sales.
How to sell more vehicles on finance
Answers to one of the most common dealer questions, with practical tips to improve finance penetration and close more deals.
Specialist finance for car, motorbike and van dealers
First Response Finance provides subprime and near-prime motor finance for UK car, motorbike and van dealers. We support customers with limited or imperfect credit histories through flexible underwriting and responsible lending, helping dealers increase approvals and complete more sales.
“In the motor trade, we are usually focused on what we’re selling, how we’re going to sell it, and who we’re going to sell it to. It can be easy to forget, that we too are customers of the companies that we deal with. Customers generally don’t like being sold to; they want to be engaged with. If you’ve ever recorded anything on series link on your TV, do you watch the adverts or do you reach for the remote and fast forward through them? Be sure to check out our blogs page that includes guides for social media for car finance dealers, and tips on many other topics"
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